That is a very valid question & the fact that you ended up on this page reading it shows your interest so thanks for taking to time to learn about me. Firstly as you may know my name is Dejan Mladenovski where I am born & bred in the greater Sydney area.

My specialty is SEO, specifically programmatic SEO where I currently work as the SEO Director of Shuffle Digital, a boutique Programmatic SEO Consultancy based in Sydney.

Previously, I was in-house as the Head of Innovation at Localsearch leading the in-house SEO, CRO & Analytics department. This is a website with millions of pages, getting hundreds of thousand of visitors a month and the 2nd largest directory on the continent in terms of organic traffic.

I was formally Lead SEO Engineer at Localsearch prior to my promotion, with a focus on technical SEO where I manage the SEO scaling of the Directory. My day to day duties include managing all facets of SEO, building and managing an in-house SEO team for maximum traffic growth & leading programmatic SEO.

Previously, I was the Senior SEO Manager of an award-winning SEO Agency named Prosperity Media. I have worked my way up the company, starting off as an SEO Specialist several years ago working on the smaller campaigns to now focusing my attention on the enterprise SEO Clients.

I organise the biggest SEO meetup event in Sydney called Sydney SEO Collective where I will be hosting & presenting several key subject areas in search engine optimisation such technical SEO (including audits), Analytics Reporting (namely Google Data Studio), Link Building & Content Optimisation.

Dejan Mladenovski hosting the OMSYD SEO Conference
Hosting the Online Marketing Sydney Conference, Australia's largest SEO Conference in February 2020.

I also run a large construction blog called Build Sydney which discusses the latest developments in the cities highrise construction scene. If you want a first-hand example of my skills as an SEO look no further than this blog as it combines my passion for skyscrapers with my skillset in SEO.

I began my career in Search Engine Optimisation in Affiliate SEO back in 2007 with my very first domain name registration then the creation of a consumer electronics blog (at the humble age of 14). I have since worked at the agency SEO level in multiple senior roles, as an in-house SEO for multiple companies and here as a freelance SEO consultant.

Recent Presentations on SEO in Sydney